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news and events

Product Branding and launching – Related part Business

September 14, 2023

Atlas has foot his steps into related part business. Product addition is a part of sales development and helps companies gain benefit and maximize sales. Atlas is always a way forwards to bring disruption in the market. Recent product addition in Chemical and Accessories segment, Atlas Coolant and Atlas Brake fluid. Official launching at AIP Karachi and Lahore offices. Team has learn regarding product specification, product use and expectation from market regarding product applications. It strides the momentum of skills and boost confidence in team to cater market need and requirement..

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news and events

Industrial Lube shop – Faisalabad

September 14, 2023

With the culture of Atlas exclusive display and high class branding, premium Atlas products, fast pace consumption and emerging brand image Atlas Industrial department brings the concept of industrial lube shop. Shop open and inaugurated by GM in Faisalabad strengthened the brand image as shown in glimpse below.

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news and events

Atlas Presence at KISAN MELA

September 14, 2023

Atlas roots have driven from rural areas where successful in developing brand image in the mind of farmers or direct customers. At Kisan Mela Atlas has participated with complete range of Atlas Products at a prominent location, also promote brand awareness through banners and posters.

In this exhibition, Atlas have a direct interaction with the farmers in which Atlas has briefed them about our group of companies our product range, quality, pricing and benefits of Atlas Products and its complete range.

Syed Javed Ali shah (Federal Minister of Water & Resources) visited Atlas Lubricants Stall and RM Lubricants briefly introduced them about Atlas group of companies and Atlas Lubricants.

Mr. Baligh-ur-Rehman (Governor Punjab) also visited Atlas Lubricants Stall in which RM Lubricants completely briefed them about the Atlas Group and Atlas Lubricants business, our complete range in both PCMO and DEO segment in all our Pakistan, RM Lubricants has also received the Shield of Kisan Mela 2023 Exhibitor from Governor Punjab.

Interview has been given to the Samaa & PNN news, where brief them about the importance and impact of this exhibition, he also thanks to the organizers and sponsors of this exhibition.

Atlas promotional gifts were also distributed to visitors, Farmers, and companies.

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news and events

Group President Market visit

September 14, 2023

Atlas culture always promote to with stand with their customer and help boost their motivation. Special Thanks to President Mr. Aamir H. Shirazi for visiting several Atlas oil change shops developed in the region of Lahore, Gujranwala and Karachi as shown in glimpse below. Atlas is highly focused on the developments and with their exclusive display, professional staff, high class branding, premium Atlas products, fast pace consumption and emerging brand image is what is being achieved with these additions.

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news and events

Clean and Green Pakistan

April 07, 2023

The initiative of Clean and Green Pakistan was successful conducted at shamasabad green belt Khanewal Road Multan.

During this campaign, Traffic Officer Circle City Mr. Qadafi Sb and Inspector Admin and in-charge Education Unit planted a saplings in the green belt of Shamsabad Chowk as part of the tree planting campaign.

RM Lubricants and Atlas Lubricants Sales team Multan and other traffic staff are also present on the occasion who contributed to the plantation drive, We also held brand awareness walk as well as gifting of roses and tissues were also distributed through this awareness walk among road users.

In the end, prayers were also offered for the prosperity of the country and the road users along with traffic education were conveyed, This activity has been highly appreciated by the Traffic Police Multan.

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news and events

Market Visit of Mr. Aamir Shirazi (Group President)

February 01, 2023

Atlas Lubricants’ Activities:

Visited Oil Change Shops: 03

– 9T9 Oil Traders (Gulshan e Hadeed, Karachi)

– Sunder Oil Traders (Badar Commercial, DHA Karachi)

– PowerTron Oil Change (Korangi No. 5, Karachi)

Key Highlights of Visit

– President sb had a detailed meeting with all owners regarding business situation, current scenarios, Atlas performance, their confidence with brand and their business outcomes.

This visit was greatly appreciated by the entire network and their response after this has been very productive that will translate in business growth and acceleration in the coming days InshaAllah.

We are highly thankful to the management and especially President sb for taking out his precious time and giving great business guidelines to the network and highlighting the growth opportunities for us. Such visits will definitely boost distributor’s and complete network morale as well and will be fruitful in business growth.

Thanking you.

Regards,
Karachi Team

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news and events

Market visit by President in Lahore

December 10, 2022

Atlas culture always promote to with stand with their customer and help boost their motivation. Special Thanks to President Mr. Aamir Shirazi for visiting several Atlas oil change shops developed in the region of Lahore and Gujranwala as shown in glimpse below. Atlas is highly focused on the developments and with their exclusive display, professional staff, high class branding, premium Atlas products, fast pace consumption and emerging brand image is what is being achieved with these additions

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news and events

Vendors Technical Training – AIP Plant

OCTOBER 10, 2022

Atlas Industrial Lubricants conducted seminar in which around 20 People related to different sectors and industries participated and attend the training regarding handling and use of the Lube. G.M Business development and NM Industrial Lube participated in this activity and brief the vendors about future business prospects.

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news and events

Opportunity for Harvester business sector

SEPTEMBER 13, 2022

What makes Atlas lubricants different from its competitors is that they always set examples for others by seeking opportunity in untapped market. In rural areas Harvester sector is an ignoring sector for multiple businesses but Atlas successful in conducting activity with harvester mechanics and customers. Brand awareness camp is arranged for Harvester mechanics, customer and Harvester owners at Jallapur bhattian 129 participants attended training and free gifts distributed among the participants.

Customer feedback

The customer response is very good and appreciated the activity and also commit use Atlas oil in future. 

The customers gain knowledge about the product from this activity and get the awareness through Harvester engine’s.

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news and events

Industrial Lube Shop

SEPTEMBER 12, 2022

With the culture of Atlas exclusive display and high class branding, premium Atlas products, fast pace consumption and emerging brand image Atlas Industrial department brings the concept of industrial retailers. First shop open and inaugurated by CEO in Karachi as shown in glimpse below.