News and Events

Atlas Kisan Bethak: Liaquatpur Event Highlights

Atlas Kisan Bethak, where we empower farmers and enhance agricultural productivity. Our mission is to promote our top-quality product range, motivate farmers to maximize the benefits of upcoming crops.

May 31, 2024

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Atlas Kisan Baithak: Driving Innovation in Agriculture

Atlas Kisan Bethak: Driving Agricultural Excellence. Experience innovative agri-vehicles that boost efficiency and productivity. Engage with our vibrant community of farmers and industry experts. Together, let’s harvest a brighter future.

May 15, 2024

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Fueling Partnerships, Celebrating Eid Together

 On the joyous occasion of Eid, our company proudly embraces the spirit of giving special gifts for our secondary network and their families. We’re doing this to show our appreciation and to strengthen our partnerships.

April 04, 2024

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Enhancing Farm Vehicles with High-Performance Engine Oil, Kisan Bethak: Cultivating Success for Every Farmer

 At the recent Atlas Kisan Bethak in Sillanwali, we introduced local farmers to our specially formulated engine oil designed to maximize the efficiency and longevity of agricultural machinery. Cultivating Success for Every Farmer.

April 03, 2024

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Driving Excellence Together: Welcome to Our New Atlas Oil Change Shop in Timergara, Lower Dir

We’re thrilled to announce the inauguration of New Oil Change Shop in Timergara, Lower Dir, on March 6th, 2024, in collaboration with GM Lubricants. Our state-of-the-art facility promises efficient service, backed by a team of skilled professionals.

March 6, 2024

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Atlas Lubes: Partnering with Farmers for a Greener Future – Experience the Success of Kisan Bethak!

Atlas conducted an event called “Kisan Bethak” in Basirpur Havaili Lakha. During this event, participants showed a positive attitude towards Atlas Lubes, appreciated the activity, and expressed interest in oil testing. This suggests that the event was successful in engaging the attendees and promoting awareness about Atlas Lubes and their products.

February 20, 2024

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Empowering Success: Uniting Our Secondary Network for Growth and Appreciation in Hafizabad:

Celebrating the dedication and hard work of our secondary network! At Atlas, we understand the importance of recognizing outstanding effort, which is why we’re thrilled to announce an event dedicated to honoring our secondary network’s contributions. Distribute prizes and express our gratitude for their unwavering commitment.

January 24, 2024

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Atlas Oil Testing Activity Allahabad

Where excellence in lubrication meets firsthand experience. At our retailer shop, we recently hosted a dynamic event featuring live oil testing in Allahabad Kasur Panjab. Our skilled technicians showcased the superior performance of our engine lubricants, providing clients with real-time insights into the quality that sets us apart. We believe in empowering our customers with knowledge about our brand and products.

December 20, 2023

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“Driving Success Together: Celebrating Achievement, Inspiring Excellence in Bannu Karak”

Our dedicated secondary network of Bannu emerged as a scheme winner, earning a brand-new model CG Honda 125. To celebrate this achievement and acknowledge their hard work, our team visited their shop to present the well-deserved gift and provide motivation for their continued dedication. Here’s to more success and collaboration in the future!

November 16, 2023

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“Accelerating Success: Unleashing Potential at Peshawar’s Oil Change Venture”

We are thrilled to announce a momentous occasion in the heart of Peshawar as our esteemed management of Lubricants, Mr. Imad Shirazi, paid a visit to an oil change shop in the bustling city. This visit marked not only a gesture of appreciation towards our dedicated distributor but also served as an opportunity to strengthen the bond within our network and boost motivation for everyone involved.

November 16, 2023

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Sahiwal Event Kisan Baithak

An exclusive event by Atlas in Sahiwal dedicated to empowering farmers with knowledge about tractor engine performance and maintenance. Our team, alongside expert and technical consultants guide farmers on maximizing the efficiency of their tractors.

November 20, 2023

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Sawabi Event Get Together

Atlas setup an event in Sawabi where our esteemed distributors and retailers come together for a shared vision of success. Our dedicated team, alongside Atlas Lubes management, has arrived to inspire and motivate our valuable partners.

November 4, 2023

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ACCA Approved Employer – Trainee Development, Gold

Atlas Autos has achieved a significant milestone in our commitment to excellence in the field of accounting and finance. We are now an ACCA (Association of Chartered Certified Accountants) Approved Employer!

September 08, 2023

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Product Branding and launching – Related part Business

Atlas has foot his steps into related part business. Product addition is a part of sales development and helps companies gain benefit and maximize sales.

September 14, 2023

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Industrial Lube shop – Faisalabad

>With the culture of Atlas exclusive display and high class branding, premium Atlas products.

September 14, 2023

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Atlas Presence at KISAN MELA

Atlas roots have driven from rural areas where successful in developing brand image in the mind of farmers or direct customers.

September 14, 2023

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Group President Market visit

Atlas culture always promote to with stand with their customer and help boost their motivation.

September 14, 2023

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Clean and Green Pakistan

The initiative of Clean and Green Pakistan was successful conducted at shamasabad green belt Khanewal Road Multan.

April 07, 2023

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Market Visit of Mr. Aamir Shirazi (Group President)

President sb had a detailed meeting with all owners regarding business situation, current scenarios, Atlas performance, their confidence with brand and their business outcomes.

February 01, 2023

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Market visit by President in Lahore

Atlas culture always promote to with stand with their customer and help boost their motivation. Special Thanks to President Mr. Amir Sherazi for visiting several Atlas oil change shops.

December 10, 2022

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Vendors Technical Training – AIP Plant

Atlas Industrial Lubricants conducted seminar in which around 20 People related to different sectors and industries participated and attend the training regarding handling and use of the Lube.

OCTOBER 10, 2022

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Opportunity for Harvester business sector

What makes Atlas lubricants different from its competitors is that they always set examples for others by seeking opportunity in untapped market.

SEPTEMBER 13, 2022

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Industrial Lube Shop

With the culture of Atlas exclusive display and high class branding, premium Atlas products, fast pace consumption

SEPTEMBER 12, 2022

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Oil change shops – Lahore

With the aim of promoting Atlas brand and achieve high consumption in market, Atlas is highly focused on the developments of Oil Change Shops nationwide.

AUGUST 15, 2022

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Daraz Azadi Free shipping and Promotional Campaign

Use of online stores has observed substantial growth over the last year or so in Pakistan in which Daraz is leading this trend among Pakistani customers.

AUGUST 14, 2022

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Celebrating 75th year of Independence

independence day is the celebration day for the nation. This event brings enthusiasm and emotions of the people towards different activities.

AUGUST 14, 2022

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Annual Distributor Conference

Atlas culture always promote to with stand with their customer and help boost their motivation.

AUGUST 12, 2022

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Retailer Gift Distribution

Atlas Lubricant with its goal to ensure maximum consumption offers scheme for its retailers on the basis of achieving target awarded with the gifts.

JUNE 20, 2022

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Product Brand Name “HIVO”

For the brand promotion Atlas lubricant has started its journey to give brand names to promote brand equity in the market.

JUNE 16, 2022

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“Daraz Azadi and 11.11 Promotional Campaign”:

Use of online stores has observed substantial growth over the last year or so in Pakistan in which Daraz is leading this trend among Pakistani customers.

NOVEMBER 11, 2021

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Road Side Activity: Atlas Lubricant Being a Trend Setter

Atlas lubricants has its own repute of floating new ideas in the marketing as far as the brand promotion is concerned.

OCTOBER 01, 2021

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Corporate Oil Change Camps:

To create awareness among masses, Oil change camps were organized at Lahore, Faisalabad and Karachi regions.

SEPTEMBER 25, 2021

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Team Training Through Atlas Suppliers:

Training is a part of employee development and helps companies gain and retain top talent, increase job satisfaction and morale, improve productivity.

SEPTEMBER 20, 2021

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In-house Team Training:

What makes Atlas lubricants different from its competitors is its concept of “Technical Training”.

SEPTEMBER 15, 2021

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Inauguration by CEO Atlas Autos

With the aim of promoting Atlas brand and achieve high consumption in market, Atlas is highly focused on the developments of Oil Change Shops nationwide.

SEPTEMBER 05, 2021

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Atlas Lube Shop – CSD Bedian

Atlas Lubricant as brand in market has observed substantial growth over the last year in Pakistan.

AUGUST 12, 2021

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Retailer Gift Distribution

Atlas Lubricant with its goal to ensure maximum consumption offers scheme for its retailers on the basis of achieving target awarded with the gifts.

SEPTEMBER 10, 2021

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Distributor launching ceremony in Tandoalahyar

Distributor launching ceremony in Tandoalahyar

JULY 8, 2021

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Distributor launching ceremony in Mirpurkhas

Distributor launching ceremony in Mirpurkhas

JULY 8, 2021

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Distributor Inauguration Ceremony

Inauguration Ceremony of Exclusive Oil Change Shop “Jamot Oil Traders ” located at Ibrahim Hydery.

FEBRUARY 18, 2021

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Distributor Launching Ceremony

“Distributor Launching Ceremony” held at Tando Adam.

OCTOBER 15, 2020

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Amalgamation of wholly-owned subsidiaries

In its pursuit of synergy to maximize operational and management efficiencies, Atlas Autos (the Company) has recently restructured its investments…

OCTOBER 24, 2019

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Obituary

20 October 2019 will be remembered as the fateful day when Mr. Yusuf H. Shirazi, the Founder and Chairman of Atlas Group, left for his heavenly abode. He was born on 01 January 1929…

OCTOBER 20, 2019

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Joint Venture Agreement (Atlas Group and GCI China) in Pakistan

We proudly announce that Atlas Group and GCI, China have agreed to establish a Joint Venture Company in Pakistan for the production of parts for electric components of two-wheeler vehicles.

JULY 10, 2019

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Technical Collaboration Agreement with Yamada Manufacturing Co. Ltd.

Atlas Autos proudly announces that it has entered into a technical collaboration agreement with M/s Yamada Manufacturing Co. Ltd. on July 1, 2019 for manufacturing of oil pumps for Honda Motorcycles.

JULY 1, 2019

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Joint Venture Agreement (Atlas Group and DID Group Japan) in Pakistan

We proudly announce that Atlas Group and DID Group Japan have agreed

JUNE 18, 2019

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Technical Collaboration Agreement with Toyo Denso Co. Ltd.

Atlas Autos proudly announces that it has entered into a technical collaboration agreement with M/s Toyo Denso Co. Ltd. on April 26, 2019 for manufacturing of ignition coils for Honda Motorcycles.

APRIL 26, 2019

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Launching of “Rahul Oil Traders” in Mirpur Mathelo

New Distributor Launching at Mirpur Mathelo “Rahul Oil Traders”.

NOVEMBER 9, 2018

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Inauguration of D.I.D. Assembly Plant in Pakistan

KARACHI, Pakistan ― On Monday, October 29, 2018, Atlas Autos (Private) Limited, an Atlas Group Company,

OCTOBER 29, 2018

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Launch of “Abbas Oil Traders”

Launch of “Abbas Oil Traders” in Sakhi Sarwar. Regional Manager Lubricants Briefly Discussed about the Atlas Oil’s Future Strategies

SEPTEMBER 14, 2018

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Atlas Oil Launching at D.I Khan

Grand Atlas Oil launching event at D.I khan. General Manager Atlas Lubricants and National Manager joined in the Mega event.

JANUARY 21, 2018

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Atlas Oil Launching at Chakwal

Atlas Oil launching at Chakwal. “Murtaza Oil Trader” a distributor of Atlas Lubricants

NOVEMBER 30, 2017

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