AUGUST 15, 2022
With the aim of promoting Atlas brand and achieve high consumption in market, Atlas is highly focused on the developments of Oil Change Shops nationwide. With their exclusive display, professional staff, high class branding, premium Atlas products, fast pace consumption and emerging brand image is what is being achieved with these additions. CEO Atlas Autos Inaugurated oil change shops developed in the region of Lahore as shown in glimpse below.
AUGUST 14, 2022
Use of online stores has observed substantial growth over the last year or so in Pakistan in which Daraz is leading this trend among Pakistani customers. Atlas Lubricant stayed ahead and promote business through E-commerce marketplace that is “Daraz Pakistan” making its complete product range available for the customers nationwide. Participated in Daraz free shipping Campaign and offered free gift on Atlas E-Store at Daraz.
AUGUST 14, 2022
independence day is the celebration day for the nation. This event brings enthusiasm and emotions of the people towards different activities. Atlas Lubricant also continues its trend to create a celebration environment in market promoting independence day for its customers celebrating diamond Jubilee 75th year of Pakistan with the customers in all 6 regions Karachi, Multan, Lahore, Gujranwala, Faisalabad and Rawalpindi. GM and NM lube attended the celebration at national level promoting Atlas Brand. Team achieved brand mileage and customer traffic and gather customer data through direct customer serving.
SEPTEMBER 12, 2022
Atlas culture always promote to with stand with their customer and help boost their motivation. Atlas sets a platform for open forum discussion for their network distributors to share their thought that help growing business by innovation and change. Annual distributor conference held at Lahore where LHR, FSD and GWL Distributor meeting with CEO held in Lahore. CEO provide future guidance and share annual price gift among distributors.
JUNE 20, 2022
Atlas Lubricant with its goal to ensure maximum consumption offers scheme for its retailers on the basis of achieving target awarded with the gifts. Gift distribution ceremony has been arranged in nationwide by Atlas Autos on a high note which not only strengthened the brand image but also brings encouragement and boost motivation among network and customers.
JUNE 16, 2022
For the brand promotion Atlas lubricant has started its journey to give brand names to promote brand equity in the market. First product name “HIVO” Launched for PCMO range of product. 10W40 Synthetic Launched with new product name HIVO with product QR code and barcode. Offered Water Bottle with every purchase of HIVO 3.0 Ltr and 4.0 Ltr pack. Promote brand promotion through product boarding visibility at Atlas Workshops.
NOVEMBER 11, 2021
Use of online stores has observed substantial growth over the last year or so in Pakistan in which Daraz is leading this trend among Pakistani customers. Atlas Lubricant stayed ahead and promote business through E-commerce marketplace that is “Daraz Pakistan” making its complete product range available for the customers nationwide. Participated in Daraz 11.11 Campaign and offered 11% discount on Atlas E-Store at Daraz.
OCTOBER 01, 2021
Atlas lubricants has its own repute of floating new ideas in the marketing as far as the brand promotion is concerned. From Get together to Mechanics training, we have always led from the front in such campaigns. Following the trend, Atlas lubricants came up with an idea to interact and engage customers on road and introduce Atlas brand with them. A number of such activities are conducted at major cities which has resulted in an extremely positive feedback from mechanics and customers.
SEPTEMBER 25, 2021
To create awareness among masses, Oil change camps were organized at Lahore, Faisalabad and Karachi regions. These activities helped us to reach customer directly and interactive discussions. Similar Activities were conducted at Atlas Honda SKP, Atlas Industrial park Karachi and Leading Textile industries of Faisalabad.
SEPTEMBER 20, 2021
Training is a part of employee development and helps companies gain and retain top talent, increase job satisfaction and morale, improve productivity. Atlas is always a way forwards to enhance team product knowledge. Training was arranged with one of Atlas Lubricant supplier, team has learn regarding product specification, product use and expectation from market regarding product applications. It strides the momentum of skills and boost confidence in team to cater market need and requirement.