JUNE 16, 2022
For the brand promotion Atlas lubricant has started its journey to give brand names to promote brand equity in the market. First product name “HIVO” Launched for PCMO range of product. 10W40 Synthetic Launched with new product name HIVO with product QR code and barcode. Offered Water Bottle with every purchase of HIVO 3.0 Ltr and 4.0 Ltr pack. Promote brand promotion through product boarding visibility at Atlas Workshops.
NOVEMBER 11, 2021
Use of online stores has observed substantial growth over the last year or so in Pakistan in which Daraz is leading this trend among Pakistani customers. Atlas Lubricant stayed ahead and promote business through E-commerce marketplace that is “Daraz Pakistan” making its complete product range available for the customers nationwide. Participated in Daraz 11.11 Campaign and offered 11% discount on Atlas E-Store at Daraz.
OCTOBER 01, 2021
Atlas lubricants has its own repute of floating new ideas in the marketing as far as the brand promotion is concerned. From Get together to Mechanics training, we have always led from the front in such campaigns. Following the trend, Atlas lubricants came up with an idea to interact and engage customers on road and introduce Atlas brand with them. A number of such activities are conducted at major cities which has resulted in an extremely positive feedback from mechanics and customers.
SEPTEMBER 25, 2021
To create awareness among masses, Oil change camps were organized at Lahore, Faisalabad and Karachi regions. These activities helped us to reach customer directly and interactive discussions. Similar Activities were conducted at Atlas Honda SKP, Atlas Industrial park Karachi and Leading Textile industries of Faisalabad.
SEPTEMBER 20, 2021
Training is a part of employee development and helps companies gain and retain top talent, increase job satisfaction and morale, improve productivity. Atlas is always a way forwards to enhance team product knowledge. Training was arranged with one of Atlas Lubricant supplier, team has learn regarding product specification, product use and expectation from market regarding product applications. It strides the momentum of skills and boost confidence in team to cater market need and requirement.
SEPTEMBER 15, 2021
What makes Atlas lubricants different from its competitors is its concept of “Technical Training”. Multiple training activities are being conducted every month the purpose is to train team regarding the basics and essentials of Lubricants products. It is considered as an essential part of Atlas culture to train its Network in the same way as it educates its employees associated with different domains which enhance not only technical but soft skills as well.
SEPTEMBER 05, 2021
With the aim of promoting Atlas brand and achieve high consumption in market, Atlas is highly focused on the developments of Oil Change Shops nationwide. Customer experienced an exclusive display, professional staff, high class branding, premium Atlas products, fast pace consumption and emerging brand image.
CEO Atlas Autos Inaugurated several oil change shops in this year 21-22 developed in the region of Multan and Karachi, an ease for customers to reach their nearest oil change shop.
Al Buraq Oil change shop, Wapda town, Multan
Multan Oil Change Shop, Multan
Visit of Auto center, Mian chunnu Market.
M Oil trader Hub, Karachi.
AUGUST 12, 2021
Atlas Lubricant as brand in market has observed substantial growth over the last year in Pakistan. In continuation of increasing brand visibility has urged Atlas Lubricants to step up and formed a marketplace to increase brand Image and to facilitate and to provide direct access to our customer for oil change through development of Atlas Lube Shop – Canteen store department CSD at Kent area Bedian that help promote business and create brand awareness. “People are welcome to visit this new canteen store department which will provide them one window solution”.
SEPTEMBER 10, 2021
Atlas Lubricant with its goal to ensure maximum consumption offers scheme for its retailers on the basis of achieving target awarded with the gifts. Gift distribution ceremony has been arranged in Hafizabad by Atlas Autos on a high note which not only strengthened the brand image but also brings encouragement and boost motivation among network customers.
JULY 8, 2021
Distributor launching ceremony in Tandoalahyar