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news and events

Technical Collaboration Agreement with Yamada Manufacturing Co. Ltd.

JULY 1, 2019

Atlas Autos proudly announces that it has entered into a technical collaboration agreement with M/s Yamada Manufacturing Co. Ltd. on July 1, 2019 for manufacturing of oil pumps for Honda Motorcycles.

Yamada is one of the leading manufacturers of automobile components and renowned across the globe for its quality and reliability, powered by its cutting-edge technology. We are confident that, with the technical support of Yamada, Atlas Autos will further its mission to provide high quality, reliable, safe and cost competitive products to its customers.

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news and events

Joint Venture Agreement (Atlas Group and DID Group Japan) in Pakistan

JUNE 18, 2019

We proudly announce that Atlas Group and DID Group Japan have agreed to establish a Joint Venture Company in Pakistan for the integrated-production of motorcycle chains.

In November 2017, Atlas Autos (Private) Limited entered into a Technical Collaboration Agreement with DAIDO Kogyo Co. Limited (DID) and started to assemble motorcycle chains in Pakistan.

Both Groups have now decided to deepen the relationship by establishing a Joint Venture Company that provides consistent quality, cost and delivery services to motorcycle manufactures and the after-market suppliers in Pakistan by starting an integrated production of motorcycle chains in Pakistan.

Both Atlas Group and DID are renowned names in the manufacturing and marketing of auto products. Atlas Group is best known for manufacturing and marketing of motorcycles and cars in collaboration with Honda Motor Company, Japan. It also manufactures various hi-tech components in-house in technical collaboration with leading Japanese components manufacturers including DID. DID is a leading supplier of advanced automotive technology, systems and components for the world’s major auto-manufacturers and has operations in numerous countries around the world.

The venture marks a significant milestone in the collaboration between two Companies as it strengthens an already excellent co-operation between the two partners.

Details of the joint venture company

Company Name: Atlas DID (Private) Ltd. (proposed)
Location: Atlas Industrial Park, Landhi – Karachi
Business scope: Sales and manufacture of motorcycle chains
Capital: 1.2 billion Pakistan rupees(8 million USD /940 million JPY)
Establishment: July 2019(Plan)
Capital contribution ratio: Atlas Autos (Private) Ltd. 60% Daido Kogyo Co., Ltd. 20%   Daido Sittipol Co., Ltd. 20%

Future Outlook

Start mass production: October 2019
Integrated Production: May 2021
Employees: 180 persons
Production capacity: 2 million chains (2019)
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news and events

Technical Collaboration Agreement with Toyo Denso Co. Ltd.

APRIL 26, 2019

Atlas Autos proudly announces that it has entered into a technical collaboration agreement with M/s Toyo Denso Co. Ltd. on April 26, 2019 for manufacturing of ignition coils for Honda Motorcycles.

Toyo Denso is one of the most well-established manufacturers of automobile components across the globe and renowned for its quality and reliability, driven by state-of-the-art technology. We are confident that technical support of Toyo Denso will enable Atlas Autos to further its mission to provide high quality, reliable, safe and cost competitive products to its customers.

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news and events

Inauguration of D.I.D. Assembly Plant in Pakistan

OCTOBER 29, 2018

KARACHI, Pakistan ― On Monday, October 29, 2018, Atlas Autos (Private) Limited, an Atlas Group Company, held an inauguration ceremony of D.I.D.’s assembly plant at its factory located at 15th Mile National Highway, Landhi, Karachi. The Company will now assemble Chain Drives and CAM chains for Honda motorcycles under a Technical Collaboration with DAIDO Kogyo Co. Ltd., Japan known as a technical innovator in the chain drive market.

Mr. Aamir H. Shirazi, President Atlas Group, Mr. Hirofumi Araya, Vice President DAIDO, and Mr. Yuji Tokita, Councilor for Economic Affairs – Japanese Embassy were the Chief Guests of the inauguration ceremony.

Atlas Autos (Private) Limited and DAIDO Kogyo Co. Ltd. also entered into a Memorandum of Understanding (MoU) to study and establish a new Joint Venture in Pakistan. The agreement will strengthen the already close co-operation between Atlas Group and DAIDO with the goal to manufacture quality competitive motorcycle parts in the country. The signing ceremony was held at Atlas Industrial Park, 15th Mile National Highway, Landhi, Karachi where Mr. Suhail Ahmed, CEO Atlas Autos (Private) Limited, and Mr. Hirofumi Araya, Vice President DAIDO Kogyo Co. Ltd. inked the MoU.

The new Company will utilize Atlas Group’s abundant business expertise in the country and DAIDO’s technologies for motorcycle chains, to produce products that meet the market needs in Pakistan. The venture will mark a significant milestone in the collaboration between two Companies as it cements an already excellent co-operation between the two partners.

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news and events

Atlas Oil Launching at D.I Khan

JANUARY 21, 2018

Grand Atlas Oil launching event at D.I khan. General Manager Atlas Lubricants and National Manager joined in the Mega event. More than 400 Retailers and Mechanics participated in the event. “Shafqat Ullah Oil Trader” a distributor of Atlas Lubricants was also launched for PCMO and DEO network.